
Channel Factory
Marketing And Advertising, 8383 Wilshire BLVD, City of Industry, California, 90211, United States, 51-200 Employees
Phone Number: +16*********
Who is CHANNEL FACTORY
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTub...
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Headquarters: 8383 Wilshire BLVD, City of Industry, California, 90211, United States
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Date Founded: 2010
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Employees: 51-200
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Revenue: $50 Million to $100 Million
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Active Tech Stack: See technologies
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CEO: Tony Chen
Industry: Marketing and Advertising
SIC Code: 7311
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NAICS Code: 511210 |
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Frequently Asked Questions Regarding Channel Factory
Answer: Channel Factory's headquarters are located at 8383 Wilshire BLVD, City of Industry, California, 90211, United States
Answer: Channel Factory's phone number is +16*********
Answer: Channel Factory's official website is https://channelfactory.com
Answer: Channel Factory's revenue is $50 Million to $100 Million
Answer: Channel Factory's SIC: 7311
Answer: Channel Factory's NAICS: 511210
Answer: Channel Factory has 51-200 employees
Answer: Channel Factory is in Marketing and Advertising
Answer: Channel Factory top competitors include: Digital Remedy , MiQ , Pixability
Answer: Channel Factory contact info: Phone number: +16********* Website: https://channelfactory.com
Answer: Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factorys technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as childrens content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just set it and forget it when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
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